Enterprise programs
that deliver what
they promise.

Most large-scale cloud and data programs fail to deliver their promised value. Not because the technology is hard — but because architecture decisions are disconnected from business outcomes, and no one is bridging that gap with both depth and credibility.

With 15 years across United Airlines, BBVA, and global enterprises — I bring the architecture depth, consulting clarity, and presales credibility to help your most important programs succeed.

15+ Years experience
5PB+ Cloud migration delivered
$9M+ Engineering savings
4500+ Pipelines architected
Delivered for
United Airlines BBVA openInnovation.ai Sopra Banking Software Morgan Stanley
Who I work with

Built for leaders who need
answers, not more meetings.

I work with senior decision-makers accountable for cloud, data, and AI outcomes — who need a trusted advisor that has actually delivered at this scale.

CTO / CDO / CIO
You need a senior architecture voice on a critical transformation program.

Whether it's a 5PB+ cloud migration, a data platform modernisation, or an AI adoption initiative — I've led these from architecture to delivery at organisations like United Airlines and BBVA.

VP Engineering / Data Leadership
You're building a data platform that needs to scale without breaking the budget.

I designed a centralised ingestion platform handling 4,500+ pipelines and 10,000+ daily executions at under $10K monthly cost. Scale, reliability, and cost efficiency — simultaneously.

Sales & Presales Leaders
You're pursuing a large program and need technical credibility to win the bid.

I've influenced multi-million dollar programs through RFP leadership, architecture proposals, and client workshops. I partner with pursuit teams to build the narrative that wins.

What I solve

The problems costing your
organisation the most.

Business problems with a cloud and data dimension. That's exactly where I operate.

The problem
"Our cloud migration is behind and costs are spiralling."

I led a 5PB+ cloud migration for United Airlines — delivered at 99.9% uptime with $2M+ in savings. I bring the migration strategy, governance framework, and architecture decisions that keep large programs on track and on budget.

→ Outcome: Migration on time, within budget, with measurable savings
The problem
"We need a data platform that handles thousands of pipelines reliably."

I architected an ingestion platform for United Airlines handling 4,500+ pipelines and 10,000+ daily executions — at under $10K monthly cost and 99.9% reliability. Low-code, self-service, multi-tenant. Built to scale without scaling the team.

→ Outcome: Enterprise-grade platform at a fraction of traditional cost
The problem
"We want AI in our enterprise but governance is blocking adoption."

I've designed GenAI use cases for enterprise ecosystems, driven AI-assisted engineering adoption across large engineering organisations, and built the PromptOps and governance frameworks that make AI safe, auditable, and scalable in regulated environments.

→ Outcome: AI adoption with governance your compliance team will approve
The problem
"We're pursuing a major program and need a winning architecture story."

I've led RFP responses for $400K–$2M+ transformation programs — partnering with global sales teams on architecture proposals, estimation models, and client workshops that improve win rates significantly.

→ Outcome: A technically credible, commercially compelling response
How I engage

Senior attention.
No layers. No delays.

I take on a small number of advisory engagements alongside my principal architecture work. When you engage me, you get direct access to 15 years of enterprise delivery experience — not a briefed junior team.

01
Architecture Advisory & Strategy

Senior architecture guidance for cloud, data, or AI transformation. Platform selection, migration strategy, modernisation roadmap, governance design — with executive-level communication throughout.

Ideal for: CTOs, CDOs, and CIOs planning or mid-stream on large programs
02
Presales & RFP Technical Leadership

Senior technical partnership for high-value bid pursuits. Architecture proposals, estimation models, client workshops, and the technical storytelling that turns competitive bids into wins.

Ideal for: Consulting firms and system integrators pursuing large data or cloud programs
03
AI Adoption & Governance Design

Designing the AI use cases, engineering frameworks, and governance guardrails that let enterprises adopt GenAI at scale — safely, auditibly, and with measurable productivity impact.

Ideal for: Organisations serious about AI adoption beyond pilots and proof-of-concepts
Selected work

Delivered at scale,
for organisations that demand it.

United Airlines · AWS + Databricks · Cloud Migration & Data Platform
5PB+ Cloud Migration and Centralised Ingestion Platform — 99.9% Uptime, $9M+ Saved

United Airlines needed to migrate petabytes of data to the cloud while building a centralised, scalable data ingestion platform — without disrupting the tens of thousands of daily workloads that operations depended on. The platform also needed to be cost-efficient, self-service, and governed.

5PB+
Data migrated to cloud
$9M+
Engineering effort saved
4,500+
Pipelines supported
<$10K
Monthly operating cost
99.9% uptime across all daily workload executions on AWS + Databricks
60% reduction in development effort through serverless, self-service ingestion frameworks
$2M+ cost savings delivered through strategic architecture and automation
Enterprise governance — cataloging, PII compliance, and data quality integrated into the platform
Multi-tenant design supporting hundreds of teams on a single, low-cost platform
Executive adoption — monthly reviews showcasing business value to senior leadership
BBVA · Enterprise Strategy Consulting · Cloud & Data Modernisation
Defining Cloud & Data Strategy for One of the World's Largest Banks

Led a focused enterprise consulting engagement for BBVA — defining cloud and data strategy, modernisation blueprint, migration roadmap, and architecture assessment needs across multiple business domains.

Cloud strategy defined across multiple business domains with clear modernisation priorities
Migration blueprint with phased roadmap, risk assessment, and architecture governance
Architecture assessments identifying modernisation opportunities across banking systems
Executive alignment — strategy presented and signed off at senior leadership level
Career

15 years. Four chapters.
One consistent thread.

Every role added depth — from capital markets risk systems to petabyte-scale cloud migrations and global strategy consulting. The thread throughout: making complex technology deliver real business outcomes.

2022 — Present
Impetus Technology
Enterprise Architecture, AI Strategy & Global Consulting

Leading architecture, strategic consulting, and presales across major global clients. Defining AI adoption strategies, driving enterprise modernisation programs, and partnering with sales teams on multi-million dollar pursuits. Clients include United Airlines, BBVA, and openInnovation.ai.

2019 — 2022
Impetus Technology · United Airlines
Building the Data Platform That Runs United Airlines

Designed and delivered the centralised ingestion platform underpinning United Airlines' cloud data ecosystem — 4,500+ pipelines, $9M+ in engineering savings, and 99.9% reliability at under $10K monthly cost.

2014 — 2019
Sopra Banking Software · India & Belgium
Modernising Core Banking Systems Across Europe

Transformed monolithic banking applications into modern microservices architecture. Worked onsite in Belgium engaging directly with clients. Gained deep expertise in banking system complexity, regulatory requirements, and high-availability design on AWS.

2011 — 2014
Headstrong Capital Markets · Morgan Stanley
Risk Systems for Global Capital Markets

Built risk management systems for Morgan Stanley's capital markets division — developing deep understanding of risk calculations, pricing models, and the precision that financial systems demand.

Expertise

Deep capability across
the full enterprise stack.

Built over 15 years of real delivery — not certifications alone.

Cloud & Migration
  • AWS (SAA Certified): Glue, EMR, Redshift, Lambda, MWAA
  • Databricks: Delta Lake, Delta Live Tables, MLflow
  • Large-scale migration strategy — 5PB+ delivered
  • Multi-account architecture and governance
Data Platform Design
  • Medallion Architecture (Bronze-Silver-Gold)
  • Data Vault 2.0, Kimball STAR Schema
  • Centralised ingestion — low-code, multi-tenant, serverless
  • Data quality, governance, PII compliance
AI & GenAI
  • GenAI use case architecture for enterprise ecosystems
  • PromptOps and AI governance frameworks
  • AI-assisted engineering: Cursor, Windsurf, Copilot
  • ML enablement: MLflow, SageMaker, Azure ML
Architecture & Strategy
  • Enterprise modernisation strategy and roadmapping
  • Event-driven, serverless, microservices patterns
  • NFR design: HA, resiliency, performance
  • Architecture assessments and blueprint design
Consulting & Presales
  • RFP leadership for $400K–$2M+ programs
  • Enterprise strategy consulting — BBVA, United Airlines
  • Client workshops and executive alignment
  • Estimation models and trade-off analysis
Domain Knowledge
  • Aviation: operations, loyalty, commercial data systems
  • Banking & capital markets: risk, compliance, core systems
  • SaaS: ARR, customer 360, product analytics
  • BFSI: lending, onboarding, credit decisioning
Beyond work

The mindset behind
the architect.

I'm passionate about road travel and high-altitude exploration. Over the years I've driven through some of India's most remote and demanding terrains — places where the road tests not just your vehicle, but your preparation, your judgement, and your ability to stay calm when conditions change without warning.

"The mountain doesn't care about your plan. It only respects your preparation."

The most significant of these journeys was driving to Umling La in Ladakh — at 19,024 feet, it held the Guinness World Record as the world's highest motorable road. Higher than Everest's South Base Camp. A place where oxygen is thin, the road is unforgiving, and every decision matters.

These expeditions — through Ladakh, Kashmir, and Sikkim — have shaped how I approach complex programs. You plan meticulously, you prepare for what you can anticipate, you adapt to what you can't, and you never panic when the conditions shift. The same qualities that get you to 19,000 feet are the ones that get a troubled data program back on track.

Expeditions & terrains
Umling La, Ladakh
19,024 ft · Former Guinness World Record · World's highest motorable road · Near Indo-China border
Ladakh — Leh & Changthang
High-altitude desert. Remote border roads. Terrain that demands total preparation.
Kashmir — Interior Routes
Remote valleys and mountain passes through one of India's most complex landscapes.
Sikkim — Eastern Himalayas
Dense mountain terrain, unpredictable conditions, and roads that demand patience and precision.
About

The person behind
the advisory.

I'm Sandeep Singh. For 15 years I've led cloud, data, and AI transformations for some of the world's most demanding organisations — currently at Impetus Technology, where I work with global clients on their most critical data and AI programs.

My career spans United Airlines, BBVA, Morgan Stanley, and Sopra Banking Software — giving me genuine depth across aviation, banking, capital markets, and enterprise technology. I've delivered 5PB+ cloud migrations, architected platforms handling thousands of daily pipelines, and defined cloud strategy for global banks.

Beyond delivery, I've led multi-million dollar presales pursuits, conducted enterprise strategy consulting engagements, and driven AI adoption across large engineering organisations. I'm equally comfortable in the CXO boardroom and on the architecture whiteboard.

Alongside my principal architecture work, I selectively advise organisations where I can bring genuine senior-level attention. If you're working on something important, let's talk.

AWS Certified Solutions Architect
Cloud-native architecture and distributed systems
5PB+ Cloud Migration Delivered
United Airlines — 99.9% uptime, $2M+ savings
Enterprise Strategy Consulting
BBVA — cloud & data strategy, modernisation blueprint
RFP & Presales Leadership
$400K–$2M+ transformation programs
Aviation Banking Capital Markets SaaS BFSI Enterprise Tech
Get in touch

Let's have a
real conversation.

No pitch decks. No sales process. Just a direct conversation about your challenge — and whether my experience is the right fit.

Tell me what you're working on. I respond to every message personally, typically within 24 hours.

Prefer LinkedIn? Connect with me directly